Most distilleries sell through several channels, each with different margins. Tracking them separately reveals what's actually working.
The channels
- Cellar door — highest margin, direct to customer
- Wholesale — volume, lower margin
- Online — direct, with fulfilment
- Export — duty-free movement, different paperwork
What to track
- Sales by channel and product
- Margin by channel
- Stock depleted per sale (tied to finished goods)
Why it matters
- Know which channels drive profit, not just revenue
- Keep stock accurate automatically
- Feed clean data to Xero
CaskPilot records sales orders by channel, depletes finished stock and can sync invoices to Xero. See the inventory guide.
See it on your own production: Book a demo.