The cellar door is where many distilleries make their best margins — selling direct, at full price, to people who become advocates.

Get the licence right

Cellar door sales need the appropriate state liquor licence. Confirm what your model requires before you open the doors.

Build an experience

Run it like a sales channel

Track cellar door sales distinctly from wholesale and export so you understand margins — see sales tracking. Tie it to finished goods so stock stays accurate.

Don't forget excise

Spirit sold at cellar door is entered for home consumption — it attracts excise like any domestic sale. Samples poured for tastings also need recording.

See the full startup guide.

See it on your own production: Book a demo.